Retail management and marketing - for iPod/iPhone
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Retail management and marketing - for iPod/iPhone
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout...
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26 эпизодов
Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Transcript -- Store operations
Transcript -- A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
Transcript -- Bar code technology
Transcript -- Looking at the increase and benefits of online shopping and barcode technology.
Transcript -- The impact of marketing
Transcript -- The importance of marketing and communication.
The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
Transcript -- The agency and the message
Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.
Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
Transcript -- Online retail marketing
Transcript -- An online entrepreneur challenges the existing state of high street retail.
Building a brand
How should a retailer go about building their brand, and what is meant by 'a brand'?
Transcript -- Building a brand
Transcript -- How should a retailer go about building their brand, and what is meant by 'a brand'?
PR in retailing
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
Transcript -- PR in retailing
Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
How supply chains work
Using frozen peas as an example, this video takes us through the complete supply chain process.
Transcript -- How supply chains work
Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.
Transcript -- Retail buying in the fashion industry
Transcript -- A look at how UK fashion companies trade overseas.
Independent retailers
Several independent retailers explain why they are a preferred alternative to the high street.
Transcript -- Independent retailers
Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.
Transcript -- The Internet debate
Transcript -- Experts discuss the internet tools available to retailers.
The retail sector in 2020
How technology has changed and drives retail and consumerism, and the use of statistics and date.
Transcript -- The retail sector in 2020
Transcript -- How technology has changed and drives retail and consumerism, and the use of statistics and date.
The future of retail management
Businesses reflect on what the future hold for them and where they might be.
Transcript -- The future of retail management
Transcript -- Businesses reflect on what the future hold for them and where they might be.