Pearson Education Marketing Podcasts
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Pearson Education Marketing Podcasts
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioner...
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25 эпизодов
Strategic Marketing
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take...
Direct marketing and exhibitions
This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a communicat...
Personal selling and sales management
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and...
Sales promotion
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a t...
Advertising
The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implicatio...
Integrated marketing communication
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and ta...
Marketing channels and logistics
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the i...
Pricing strategies
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context...
Pricing, context and concepts
This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the context i...
New product development
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to...
Marketing planning, management and control
This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the textbooks, which focus on formal...
Public relations and sponsorship
This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a comm...
Product management
This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar example as the basis of your...
Anatomy of a product
The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and by impli...
Consumer Behaviour
This Podcast features Dr Fiona Cheetham whose research interests are in the social/cultural aspects of consumer behaviour and two third year students...
Retailers and Wholesalers
The theme of this Podcast is a discussion on how closely theory is to practice. The first part features an interview with Professor Andrew Newman for...
Marketing Dynamics
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and...
E-marketing and new media
Another podcast with Bill Daring who works in the e-Marketing business. Bill provides an insight into how e-Marketing has evolved since he started his...
Marketing information and research
This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware...
Business-to-business Marketing
This is a Podcast with Bill Daring an experienced b2b marketer. He is very good at illustrating the importance of understanding the buying behaviour o...
Services and non-profit marketing
The textbook focuses on the characteristics of services and how companies to deliver addition value through service, therefore creating added value to...
Introduction to the Principles of Marketing Podcasts
Paul introduces himself and explains the reasoning behind the podcasts and what the student will get out of them.