Top Secrets of Marketing & Sales
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Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing so...
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318 эпизодов
Choosing Worthy Clients for Your Business
Choosing worthy clients for your business means making decisions about whether or not a prospect deserves your time and attention, whether they’re wor...
How to Leverage the Law of Attraction
To leverage the law of attraction, you have to get beyond the book and the movie. If you’re feeling stuck in your business, ask yourself this. “Am I r...
Get Off to a Flying Start in 2026
To get off to a flying start in 2026, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediatel...
The High, Hidden Cost of Inadequate Sales
If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think.
...
First Contact with a New Prospect
What is your first contact with a new prospect? Another good question to ask yourself is how does that first contact happen? And is it proactive on my...
The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don’t do it well. It reminds me of that line from one of the Godfather movies where Mic...
Breaking Through Your Sales Plateau
Particularly in the early stages, breaking through your sales plateau may just mean doing more of what you’re doing. But generally, at some point, we...
The AI Approach to Multiply Your Sales: Part 4
David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multiply...
The AI Approach to Multiply Your Sales: Part 3
David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply...
The AI Approach to Multiply Your Sales: Part 2
Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your...
The AI Approach to Multiply Your Sales: Part 1
Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will discuss the AI Approach to Multiply Your Sales. This is the first...
Want to Multiply Money in Your Business?
If you want to multiply money in your business, it means you have to figure out the very specific steps that you need to take in order to make that ha...
How to Create Explosive Growth in Your Business, Part 2
I got a lot of great feedback from last week’s episode on how to create explosive growth in your business. So today I’d like to expand on that topic a...
How to Create Explosive Growth in Your Business
Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languis...
Turn Focus into Profit by Growing Sales
To turn focus into profit, consider this. Your focus determines the level of profit that you generate. Because the people you meet, the conversations...
The What, Why, When & How of Your Business
The success of your business is always determined by the what, why, when & how. What are you doing? Why are you doing it? When are you doing it? And H...
Choose Your Business Partners & Colleagues Wisely
It’s important, no matter who you’re partnering with, from a business standpoint, from an employee standpoint, from a VA standpoint. Whoever you choos...
How to Get from Ideas to Actions and Systems
We’ll basically help you to look at where you are now and where you’re looking to be in terms of getting something from ideas to actions and systems....
Let Ideal Clients Know You’re Alive
We’re going to interact with people who are not ideal clients. But salespeople have trouble when they’re afraid to disqualify a prospect. To say, okay...
Effective Sales Follow-Up: How Much is Too Much?
When we talk about the idea of effective sales follow-up, what does that mean? It’s effective in terms of making sure that we’re on the same page with...
Creating Desire in Sales: It’s All About Them
If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they’re looking to accomplish from the relat...
Helping The Zero Accountability Salesperson
Last week’s discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related...
The Zero Accountability Salesperson
The zero accountability salesperson is at a big disadvantage. Selling is all about being able to produce. And the only way you’re able to produce is i...
Your Biggest Bottleneck to Sales
There’s always going to be a bottleneck in sales. There’s always going to be something that is not working as smoothly or as ideally as it could or sh...
Transforming the Leverage Points in Your Business
It’s one of those nuances that when you’re transforming the leverage points in your business, the prequalification follow up is different than the pos...
How Printers & Promo Product Distributors Dominate Fast
Here’s a quick message for printers and promo product distributors who would like to grow their businesses and dominate their markets starting in as l...
The Lead Quality Matrix: A Simple Grid to Grow Your Sales
David: Hi, and welcome back to today’s episode, co-host Kevin Rosenquist and I discuss the lead quality matrix. Welcome back, Kevin.
Kevin: Good...
Getting Referrals Proactively
When it comes to getting referrals proactively, that’s another thing people do as well. They think they have to wait until they have already sold some...
Tariffs Aren’t the Problem. Here’s Why…
Here’s why tariffs aren’t the problem. Because there’s always someone who’s buying. Sometimes it’s harder to find them. Sometimes it’s easier to find...
Why Clients Shop Your Ideas — and How to Fix It
It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d...
Stop Undercharging: Get Paid What You’re Worth
Want to stop undercharging and get paid what you’re worth? In our last episode, we talked about the dangerous disconnect between effort and results. H...
Busy Doesn’t Equal Profitable
Busy doesn’t equal profitable. We got a lot of great feedback from our last episode, in which we talked about how many business owners still cling to...
Is It Time for a Shift in Your Business?
Time for a shift in your business? There was a period of time when getting print and promotional product clients was a lot easier.
People loved...
Arguing with Reality in Business
Arguing with reality in business is a huge waste of time. If you’ve got clients who are in that head space where they’re sort of scared, they’re not q...
No More Unfinished Business
We’ll say things like, “oh man, there’s just so much going on. I’m so busy. I’m just busy, busy, busy every day.” When you’re saying that sort of thin...
Creating Certainty in Uncertain Times
I’ve been having conversations over the past couple of weeks about this very topic of creating certainty in uncertain times. So much of it boils down...
Don’t Sabotage Your Sales Success
Anytime there is any sort of issue in your business that’s not quite going the way it should, don’t sabotage your sales success. Instead, just ask you...
How to Get Information from Clients
It’s not always easy to get information from clients. If you’re in a situation where you have good relationships with your clients, but you’re struggl...
A Step-by-Step Approach to the Sales Process
When we discuss a step-by-step approach to the sales process, we’re taking a scientific approach, which most people don’t do. They just keep going out...
The Things You Can Control in Your Business
What are the things you can control in your business? What are the things that we can look at? Identifying the very specific companies, the very speci...